We didn't read about sales. We ran it.
Our founders built Notified - acquired by West Corp in 2019, and today a world-leading PR and investor communications platform. To build it, we hired reps, ran pipeline, missed quarters and hit them. We learned what a revenue team actually needs - and watched every new tool promise to help, then quietly add more admin instead.
The tools couldn't do the work. Now they can.
For years, the best a sales tool could do was record what happened and leave the work to you. Notes to write up. CRMs to update. Follow-ups to draft at 9pm. That ceiling is gone. AI can now do the work itself - not summarize it, not surface it, do it. We started Garba the moment that reality started to become real.
The name Garba is a tribute
Named after a former colleague, Martin Garbaczyk. The one who always had the context. Always followed up. Always made the deal easier to be part of. When we set out to build that kind of teammate into software, naming it after the real one was the only choice that felt right.
Built in Malmö, for how Europe sells.
The languages. The longer cycles. The data-residency rules. The way deals actually move on this side of the Atlantic. The future of revenue work doesn't have to be built in San Francisco - and for European teams, it shouldn't be.
